White Paper, Lead Magnet and Guide Copywriting

Project: KODA wanted a gateway to expand its mid-market sales channel – where HOAs, contractors, and resellers could buy our lights in bulk / palletized quantities. I managed every aspect of the KODA PRO launch, including writing copy and leading creative direction on landing pages, exit pages, triggered emails, and physical flyers.

Strategy: For the main landing page, I dissected dozens of other trade program landing pages and funnels. We wanted the program to be as self-serve as possible to reduce employee involvement. The copywriting aims to answer a B2B prospect’s most important questions quickly and efficiently (who is this for, how does it work, what’s the discount…). We also put an extensive accordion-style FAQ section to answer more esoteric questions.