Sales Letter Copywriting
Sales Letter for Copywriting Services
Project: KODA wanted a gateway to expand its mid-market sales channel – where HOAs, contractors, and resellers could buy our lights in bulk / palletized quantities. I managed every aspect of the KODA PRO launch, including writing copy and leading creative direction on landing pages, exit pages, triggered emails, and physical flyers.
Strategy: For the main landing page, I dissected dozens of other trade program landing pages and funnels. We wanted the program to be as self-serve as possible to reduce employee involvement. The copywriting aims to answer a B2B prospect’s most important questions quickly and efficiently (who is this for, how does it work, what’s the discount…). We also put an extensive accordion-style FAQ section to answer more esoteric questions.
Long Form Landing Page for Coaching Program
Project: This manufacturer wanted to launch a new service division aimed at commercial contractors. I wrote all the copy and provided creative direction for the both the PROFAB landing page and brochure download. The landing page’s goal was to provide a high-level overview of the service, as well as a contact form / quote request gateway.
Strategy: I attended several meetings between our Sales leaders and Service Division Manager where they discussed how the service would function. I then researched the landing pages and sales material of similar prefab service divisions. In the beginning, the service was very open-ended, as we were still evolving our offerings and discovering where our strengths and weaknesses were. So we kept the opening copy very high-level and aspirational, emphasized the Orbit brand as a way to convey trust.