Videos and Commercials
KODA Lighting: Floodlight Instruction Video
Project: I was tasked with creating product descriptions for five new ceiling light SKUs, as well as leading the creative direction for images, videos and interactive content.
Strategy: The descriptions emphasize the benefits of the color temperature switch (5 products in 1). I’m especially proud of the interactive color temperature widget, which helps shoppers imagine how the fixture changes the “mood” of a room with different light colors.
Orbit Industries: Angled MC Box Explainer Video
Project: The Pedestal Post is designed to increase productivity for commercial contractors installing equipment on rooftops. It solves a number of common challenges with making roof penetrations, routing conduit, and working around other trades.
Strategy: Due to its novelty, few contractors would be searching for these products by a common trade name. The descriptions are longer than normal, due to the product’s many benefits and a generous infusion of keywords relating to rooftop construction… even naming common applications and use cases… in hopes of capturing organic traffic by contractors trying to find better solutions for rooftop installs.
Skol Litrao: Beer Commercial
Project: I was tasked with creating product descriptions for five new ceiling light SKUs, as well as leading the creative direction for images, videos and interactive content.
Strategy: The descriptions emphasize the benefits of the color temperature switch (5 products in 1). I’m especially proud of the interactive color temperature widget, which helps shoppers imagine how the fixture changes the “mood” of a room with different light colors.
Orbit: 5-inch Junction Box Demo Video
Project: The Pedestal Post is designed to increase productivity for commercial contractors installing equipment on rooftops. It solves a number of common challenges with making roof penetrations, routing conduit, and working around other trades.
Strategy: Due to its novelty, few contractors would be searching for these products by a common trade name. The descriptions are longer than normal, due to the product’s many benefits and a generous infusion of keywords relating to rooftop construction… even naming common applications and use cases… in hopes of capturing organic traffic by contractors trying to find better solutions for rooftop installs.
Orbit: Prefab Service Training Video
Project: I was tasked with creating product descriptions for five new ceiling light SKUs, as well as leading the creative direction for images, videos and interactive content.
Strategy: The descriptions emphasize the benefits of the color temperature switch (5 products in 1). I’m especially proud of the interactive color temperature widget, which helps shoppers imagine how the fixture changes the “mood” of a room with different light colors.