Website Copywriting
KODA Lighting: B2B Trade Program Landing Page
Project: KODA wanted a gateway to expand its mid-market sales channel – where HOAs, contractors, and resellers could buy our lights in bulk / palletized quantities. I managed every aspect of the KODA PRO launch, including writing copy and leading creative direction on landing pages, exit pages, triggered emails, and physical flyers.
Strategy: For the main landing page, I dissected dozens of other trade program landing pages and funnels. We wanted the program to be as self-serve as possible to reduce employee involvement. The copywriting aims to answer a B2B prospect’s most important questions quickly and efficiently (who is this for, how does it work, what’s the discount…). We also put an extensive accordion-style FAQ section to answer more esoteric questions.
Orbit Industries: Prefabricated Services Landing Page
Project: This manufacturer wanted to launch a new service division aimed at commercial contractors. I wrote all the copy and provided creative direction for the both the PROFAB landing page and brochure download. The landing page’s goal was to provide a high-level overview of the service, as well as a contact form / quote request gateway.
Strategy: I attended several meetings between our Sales leaders and Service Division Manager where they discussed how the service would function. I then researched the landing pages and sales material of similar prefab service divisions. In the beginning, the service was very open-ended, as we were still evolving our offerings and discovering where our strengths and weaknesses were. So we kept the opening copy very high-level and aspirational, emphasized the Orbit brand as a way to convey trust.
Orbit: User Generated Content / Photo Contest Blog Post
Tell your visitor how your service can improve their life. Connect with the problem that they’re trying to solve and address any objections you think they might have.
What is the biggest benefit your customer will get from this? Keep your target audience in mind.
Orbit: Ready-To-Install Lead Gen Landing Page Concept
Tell your visitor how your service can improve their life. Connect with the problem that they’re trying to solve and address any objections you think they might have.
What is the biggest benefit your customer will get from this? Keep your target audience in mind.